America's Love Affair with Aussie Fare

The Australian Trade Commission is launching its best at Whole Foods Market® stores nationwide with a series of delicious demos of select gourmet food products --
 
June 14, 2006 (Washingtion, DC) - The Australian Trade Commission (Austrade) has announced its partnership with some of Australia's leading gourmet food producers to offer a first taste of their home-grown favorites to U.S. consumers. Austrade expects American palates to be excited by the new flavors, textures and variations, all exemplary of the organic quality and irresistible panache of Aussie style.
 
The Australian Trade Commission will be showcasing its finest gourmet foods from June through August at Whole Foods Market stores nationwide with a series of demonstrations.  The demos feature new products such as the G'Day Gourmet line of flavored tunas and wild-caught salmon, creamy King Island Dairy cheeses and delicious fruit pastes from 34 degrees as well as high-quality Australian olive oils, cheeses, crispbreads and sundried tomatoes, among other products. All are prime examples of the unique gourmet items now available in the U.S. for Whole Foods Market customers to enjoy.
 
According to the Australian Trade Commission's Food Specialist, Peter Brennan, who is based in Los Angeles, "We are very excited to be part of the program to introduce Australia's favorite specialty food items to Whole Foods Market customers. Australia is one of the most pristine, clean environments in which to produce food. We have more organically farmed land than any country in the world, so our foods are naturally more flavorful, with no additives or chemicals."
 
Australia has the reputation as a leader in natural/organic products because of its crystal clear fisheries and unpolluted farmlands.
 
With the Australia-United States Free Trade Agreement now in effect, quota increases and numerous tariff reductions on seafood, cheeses, nuts, olives and other gourmet food items, delicious Australian gourmet food is now more available and affordable to a broader American audience.
 
About the Australian Trade Commission
The Australian Trade Commission (Austrade) is the Australian Government's international trade promotion and export facilitation agency. Austrade assists U.S. companies to source high-quality and innovative products and services from Australia. Their team of business development specialists are represented in 18 major cities across the United States.

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Contact: Kristin Gallucci
973 359-4444
kristin@fioreassociates.com